Stepping away from traditional car advertisements, Fiat UK has created a rap music video targeted towards young mothers, that has been seen almost 3 Million times since its launch, about a month ago.
In this video, a sleep-deprived mother is seen singing about milk, nappy rash and being covered in children’s vomit. She goes on to claim that she is, “I’m a school run taker, fairy cake baker, deal maker, orgasm faker, nit raker, rattle shaker, cheese grater, night-time waker. I’m a placater. Peacemaker.”
Kudos to Fiat UK for detailing in such unconventional way the challenges of being a parent. As far as I am concerned, I’d like to remind the poor parents that we do offer a “Cook for kids” menu